How Do You Link Twitter To Instagram
If you're like that kind of thing, having your platforms linked to one another is the greatest method to ensure that your online presence stays relevant in the era of social media. This kind of connection means that whatever you publish on Twitter, for example, is shared with your other social media accounts, such as Facebook or, more significantly, Instagram.
Maintaining a connection between your Twitter and Instagram profiles, especially for businesses, is a wonderful method to retain prospective consumers inside your sphere of influence for as long as possible. While both Twitter and Instagram are capable of publishing various kinds of material, Twitter is mainly text-based, while Instagram is mostly image-based. Brands (and even influencers) would be able to extend their network and appeal to various kinds of consumers more successfully if they used both.
In this post, we'll show you how to connect Twitter and Instagram and how to use it to your benefit.
How to Connect Twitter and Instagram (And Why You Should Do It)
Twitter and Instagram are two sides of the same social media coin. We're not going to go into depth about what those two platforms are because, well, c'mon. Instead, we'll walk you through how to connect Twitter to Instagram and, more importantly, why you should.
First and foremost, connect your social network accounts. You should be aware that you cannot connect Twitter to Instagram; it must be the other way around (linking your Instagram account to Twitter). To do this, first:
- Access your Instagram account.
- Navigate to your profile's settings page (three vertical lines on the top-right corner, then the gear on the bottom of that drop-down menu)
- Navigate to Account.
- Navigate to Linked Accounts.
- Select Twitter.
- Enter your Twitter username and password (do not use your Twitter handle, but rather your real login information).
- Select Authorize App.
That's all there is to it; you've now connected your Instagram to Twitter. From now on, all of your Instagram postings will be immediately mirrored on Twitter, with pictures shown as a link to your Instagram post.
Instagram or Twitter? Why not have both?
So, what's the point of connecting those two platforms? To find out, let's take a look at Twitter and Instagram and how they've impacted the industries they've helped build and shape:
By the end of the 2010s, Twitter had 330 million unique Twitter URLs on a monthly basis, with 77 percent of that cohort tweeting from outside the United States. Twitter received about 500 million tweets each day on average, with the majority of users using the service through their smartphone.
However, Instagram has Twitter beat: by 2019, Instagram claimed a staggering 400 million monthly average user number, with 80 million pictures being uploaded on the site each day, producing over 4 billion likes daily, and the platform boasting 40 billion photos posted on Instagram since day one.
On the surface, it seems that businesses should devote their whole social media presence on Instagram, and why not: it has a larger audience and a broader reach. But let's take a deeper look at those statistics.
The demographics of Instagram and Twitter are well balanced, from age and gender to social income and education level. So, why do so many companies continue to undertake big social media efforts on Twitter, arguably the smaller of the two platforms?
Simple: participation.
Instagram, more than the other network, is based on images rather than words. It makes sense: people's attention spans are much shorter in the digital era; therefore, pictures and brief films will take priority over words. Indeed, digital experts predict that over the next decade or so, video will continue to expand and will eventually surpass pictures (maybe not memes, but you can't win them all) as the primary kind of content for all social media platforms.
But if there's one thing video material can't do, it's engaged people. When the digital and social media eras were fully operational, something strange happened: they democratized the way we do, well, pretty much everything. People from all walks of life, of various genders, ethnicities, and socioeconomic statuses, were able to express their views with an audience of thousands thanks to social media. People began expressing their own views, unencumbered by corporate sponsorship or influence, in addition to their thoughts.
This meant that the average individual could, and often did, rely on social media evaluations to make a decision about a product, brand, or business. This is what digital marketers refer to as engagement: an active dialogue between businesses and their consumers. Yes, Instagram has a larger reach and utilizes the most up-to-date, effective material to get their point through, but Twitter remains supreme when it comes to actively initiating discussions.
Consider this: how many times have we seen Twitter threads create or destroy celebrities (#cancelledt culture, anyone?), start or end uprisings, or even serve as a source of whistleblowing on governments and corporations? Video may be the new King of content in the coming years, but it's interaction that will keep it there.
But, hey, why not have it both ways?
Interacting and connecting with your audience should take priority over the kind of material you provide when it comes to branding. Having said that, one cannot and should not dismiss the enormous influence that content has on people.
So, if you're debating whether your business should use Twitter or Instagram, consider this: why not both?
Sure, both platforms will appeal to different kinds of audiences, but rather than choose one over the other, why not develop a digital marketing plan that can successfully grab consumers on both platforms? In this manner, you will be able to capture both your primary audience and potential consumers on your secondary platform. This not only broadens your sales funnel, but it also actively retains your prospective clients inside your digital sphere of influence, increasing brand recall and further embedding yourself and your brand in people's minds.
Wrap Up
So, now that you know how and why, it's time to act. Connect your Twitter and Instagram accounts (or vice versa) and amaze social media with your brand.
