How To Run A Facebook Ad Without A Website Or A facebook Page
Facebook is the world's biggest social media platform, with over 2.7 billion people using it to connect with family and friends and engage with businesses they love. Failure to utilize Facebook advertising to reach new audiences and engage with existing followers is akin to wasting money for marketers. Whatever kind of company you have, utilizing Facebook's smart and efficient advertising platform may help you expand your audience, market share, and sales figures.
Marketers who are unfamiliar with how Facebook advertisements operate may believe that they must first create a Facebook page before they can begin targeting individuals with successful Facebook advertising. But that is not the case. Facebook has democratized digital advertising by allowing marketers to utilize the platform for a wide range of aims and objectives. If you don't have a company page, you may launch a Facebook ad campaign. If you wish to utilize Facebook advertising, you may send visitors to websites other than a company page. Instead of running a campaign to drive profile likes, businesses may use Facebook advertising to improve their website click-through rates and conversion rates. So, what's the bottom line? It is not essential to link a Facebook page to your ad, particularly if it does not match in with your overall marketing objectives.
How do Facebook advertisements function in the absence of a Facebook page?
Conventional internet knowledge is that you must create a Facebook business page before you can run ads or target lookalike or bespoke audiences. While it is true that you can build and run a Facebook ad campaign without a page, there are a few things marketers should keep in mind before getting started. Certain Facebook ad types cannot be utilized in the absence of a Facebook page. The majority of the banned ad kinds are those that appear on a person's newsfeed.
Boosted posts, carousel advertising, and dynamic product ads are examples of ad formats. Certain right column advertisements, such as page post links, are also not permitted since they are intended to promote page interaction via likes, followers, and comments. So, if you don't have a page, you should think about the ad kind you'll employ. And, ideally, you'll need an ad structure that is expressly intended to drive interaction away from Facebook.
What is the most effective Facebook ad type for companies without a Facebook page?
If you do not have a Facebook page, the ideal ad format for your company is to establish a Facebook ad campaign that utilizes right column domain advertising. These advertisements have many features that make them suitable for small businesses looking to boost website traffic and conversion rates. Other noteworthy features of Facebook right column domain advertising that you should be aware of are:
- These advertisements are only available for desktop viewing.
- Files must be in jpg or png format.
- Text with a maximum length of 125 characters is supported.
- Up to 25 main characters may be supported.
- It is possible to have up to 30 link description characters.
- A resolution of at least 1200 × 1200 px is required.
- Ads that include more than 20% text may have a negative impact on the user experience.
To boost click-throughs and conversion rates, marketers will need to utilize short, succinct, and punchy text as well as appealing pictures when developing and launching this kind of Facebook ad style. These advertisements are excellent for promoting goals like increased site traffic, conversions, and catalog sales. The most successful CTA buttons for this Facebook ad are “shop now,” “download,” “learn more,” and “book now.”
How can you make a domain ad on Facebook if you don't have a Facebook page?
While you do not need a Facebook business page to begin, you will need a Facebook account to create a Facebook ad campaign. Creating an account does not imply that you must connect the ad to your personal or company page profile. Creating a Facebook account just grants you access to their advertising platform. Create an account, then go to “ad creation.” Then, as your aim or campaign target, choose “clicks to website.”
The next step is to input the URL of your company's website. However, you should only do this if your homepage has a good conversion rate. Keep in mind that the individuals you target with your Facebook ad will go directly to the URL you provide. If your site lacks good content, a user-friendly design, or a compelling CTA, you should work on improving your website home page before launching your ad.
Having a high-quality landing page for visitors coming in from Facebook is essential to the overall effectiveness of the ad campaign. Before starting a high-converting Facebook campaign for you, our experienced digital marketers can fix any flaws in your company's home page.
What is the greatest method to reach out to people if you don't have a Facebook page?
Most Facebook ad types allow you to target individuals who have previously liked or followed your page. However, if you do not have a Facebook profile, this strategy is not an option. You'll need to build a lookalike audience instead. Lookalike audiences resemble individuals who have already engaged with your company in some way. One of the most efficient methods to target individuals with your advertisements is to create Facebook lookalike audiences. Use your company's current email subscriber list as the basis for your lookalike audience if you don't have a Facebook page. You are basically duplicating your clients on Facebook by utilizing your current email list.
When it comes to utilizing their efficient advertising platform, Facebook provides marketers and companies from various sectors and niches with a plethora of choices. To get the most out of your Facebook ad campaigns, you'll need to know how to develop and run advertisements for a company that doesn't have a Facebook profile.
Are you ready to launch an effective and high-converting Facebook ad campaign right away? Whether or not you have a Facebook page, our skilled Facebook Marketing Agency will assist you in meeting your campaign goals. To get started, contact Australian Internet Advertising right now.