How Do You Rename A Facebook Pixel
If you have a solid strategy, switching from an old to a new Facebook Pixel is not difficult.
The most common mistake is to just replace the old pixel with a new one without taking any further measures. This will immediately damage everything and destroy your Facebook advertising.
There are TWO things you should remember:
ZERO data is collected by the NEW Facebook Pixel.
For 180 DAYS, the pixel data is accessible.
TRAIN your new pixel for 180 days, re-create Custom Audiences and Custom Conversions, add it to your Product Catalogs, duplicate Pixel Events, and utilize it for your advertising at the appropriate time.
Make a brand-new Facebook pixel
Go to Events Manager in Facebook Business Manager and select Add New Data Source. Follow the instructions until you have a new pixel.
On your webpage, add the NEW pixel.
Pixel Your Site Pro will be used for this job since it supports numerous pixels.
Copy your new pixel ID and paste it into the Pixel Your Site Dashboard’s “Add Extra Facebook Pixel ID” button. Save the new configurations.
Don’t get rid of that old pixel!
Educate your new pixel.
This is the most important element of any migration strategy, and it may take up to 180 days to complete.
If you’ve been running Facebook Ads for a while, you’ve probably already created a few Custom Audiences. You’ll have to duplicate them with Facebook’s new Pixel.
Replicating just the audiences you need is a good idea.
Here’s a list of Custom Audiences you may be interested in:
If you sell online, your most significant Custom Audience is the Purchase Event 180 days.
Visitors to the website for 180 days.
180 days of product visits (View Content). Depending on your approach, you may need longer intervals, such as 14 or 30 days.
Direct traffic (General Event + the traffic source parameter), visitors who searched on your website (the Search event), embedded video views (the Watch Video Event), and key link clicks are all other audiences to consider (the Click Event).
Audiences of Lookalikes
Replicate the Lookalikes Audiences that are most helpful to you.
What are Lookalikes, exactly? A Lookalike Audience is a method to reach new individuals who are similar to your best current customers and are likely to be interested in your company.
Your most potent Lookalikes will be based on the Purchase Event Custom Audiences 180 days if you operate an e-commerce company (your clients).
You may utilize Add To Cart or even View Content Custom Audiences if you don’t have enough transactions in your chosen area.
Conversions Made to Order
Recreate any Custom Conversions for the new pixel if you have any.
Connect your Product Catalogs to the new pixel.
Open Product Catalogs from inside your Business Account by clicking on the top menu. Select “Events Data Sources” from the left-side menu after clicking on the catalog’s link.
Click Save after enabling the new pixel.
If you’re running or planning to run Dynamic Product Ads, make sure you don’t miss this step.
Make a copy of your Facebook Pixel Events.
The new pixel must transmit the same events and parameters as the previous one.
If you use the Pixel Your Site plugin, you’re good to go since it transmits all of the current events to every pixel you’ve placed.
Make changes to your ad campaigns.
The old pixel optimizes and tracks your existing campaigns, which target your old Custom Audiences or Lookalikes.
There are two things that must be altered:
The pixel that keeps track of your advertisements.
You’ve identified your target market.
Changing the tracking pixel for your advertisements
You must update the pixel AFTER the number of days your advertisements are set to go back for Catalog Sales campaigns that utilize “Retarget advertising to individuals who engaged with your goods on and off Facebook.”
You may adjust the pixel for all of your other advertisements straight immediately.
How can I alter the pixel on my advertisements that are already running?
Select all of the campaigns you wish to modify in your Ads Manager. Click “Edit,” then “Ads,” then “Tracking.” Scroll down to locate the Tracking section. Click Publish after selecting the NEW pixel.
Ad tracking for new advertisements
The new pixel can immediately track your new advertisements.
Your intended audience
After the period for which the previous audiences were set has expired, you may securely replace them. So, after 180 days, a Custom Audiences for the Purchase Event in the previous 180 days may be changed.
Shortcut: You may update your advertisements and combine the old and new Custom Audiences. The same strategy may be used with new advertisements.
After 180 days, delete the old pixel.
It is safe to remove the old pixel 180 days after the new one has been placed on your website. By that time, the new pixel has accumulated all available data.
To make sure you remember what you need to accomplish, RENAME your old and new pixels.
What is the best way to RENAME your pixel?
Click on Pixels in the top menu of your Business Manager, then on the pixel you wish to rename.
The final product might look like this:
It’s not difficult to replace your Facebook Pixel, but you’ll need a strategy and some discipline:
Replace the old pixel with the new one.
REPLACE Custom Audiences, Lookalikes, Custom Conversions, and Pixel Events in your new pixel.
Connect your Product Catalogs to the new pixel.
The new pixel may be used to track your advertisements.
Custom Audiences or Lookalikes may now be added to your targeting.
After 180 days, remove the old pixel.