What Is The Difference Between LinkedIn And Twitter
Do you use the same strategy to all social media platforms? Do you publish the same material to several sites on a regular basis? Are you aware that LinkedIn and Twitter need distinct approaches?
I asked the topic on LinkedIn and Twitter and was astounded by the number of replies and the diversity of views. There are many distinctions, but I’d like to emphasize five that company owners should be aware of.
You are constantly in business mode on LinkedIn, and you are a business person on Twitter. Consider LinkedIn as if you were wearing a suit and tie. What would you say in a boardroom or during a sales pitch to a prospective client? It’s all about the money. Going to a familiar networking event where you know a lot of people is like going to Twitter. You recognize yourself as a businessperson, but you also exhibit your human side by connecting with others on a personal and emotional level. So it’s a good idea to bring up the weather, family, and sports since you’re looking for individuals that share your interests. It’s all about social interaction.
Nobody wants to know what you’re eating on LinkedIn, but people on Twitter enjoy chatting about food. In fact, my recent tweet on macaroni cheese drew much more attention and engagement than anything else I’d said that day. Despite this, everyone I interacted with was a businessperson.
Action Point: Unless every single one of your Tweets is concerning business, do not automatically feed them into LinkedIn. Is Twitter the appropriate place for you if every single one of your Tweets is about business?
Likeability vs. Professionalism
It’s all about professionalism on LinkedIn. You demonstrate this by making your experience and talents available for everyone to read. You network with other businesspeople and demonstrate your knowledge by responding to questions about your sector. Everything is at one convenient location.
It’s all about letting people see who you are on Twitter so they can get to know, like, and trust you. In fewer than 140 characters, you may express yourself. People not only get a sense of your competence, but also of how you connect with others. You allow customers to try before they purchase. People will need to travel off site to your website or blog to get the complete picture. Over time, people develop an impression of who you are.
Action Point: Make sure your LinkedIn profile is completely filled out; you may only get one opportunity to have someone look at your skills. Remember that you are a businessperson on Twitter, and what you say reflects on your company. Do not Tweet when inebriated!
Expansion vs. Concision
Twitter enables you to express yourself in 140-character bursts. As a result, acronyms, jargon, and truncated URLs are used. It has the advantage of allowing individuals to be extremely concise and funny in their sentences. While reading certain tweets, I laugh to myself. The drawback is that it is easy to be misinterpreted, and it is too short to elaborate on what you mean. To go into further depth, write a blog post, have someone call you, or send you an email with more information. LinkedIn enables you to expound on points, and it is simple to expand on what you mean when sending messages, but the short form has an art to it. I’ve received essays in answer to some of the group questions I’ve posed.
Action Point: Craft your Tweets such that they effectively communicate your point. Remember that just because you have the room to grow on LinkedIn doesn’t mean you should.
Immediacy vs. Continuity:
Although Tweets remain searchable indefinitely, they are only visible for a brief period of time; if your stream is crowded, it may be difficult to trace back to discussions. To account for their limited lifetime, they must be repeated. It’s simpler to elaborate with LinkedIn status updates, group discussions, and internal communications, and it’s easy to refer back to. I posed the identical question on Twitter and LinkedIn as an example of this. Nobody responded to my Twitter query after approximately an hour, but I’m still waiting for a response to my LinkedIn question twenty-four hours later. I have all of the answers to all of the LinkedIn questions I’ve posed.
Action Point: Twitter is fantastic for instant input, but LinkedIn is superior in terms of durability. However, don’t underestimate how long a humorous or punchy tweet will be remembered!
Twitter makes it extremely easy to reach anybody. You can rapidly form connections, and if you’re genuine, those interactions will blossom into real-life discussions and business partnerships. LinkedIn is more official; to connect with someone, you must first know them, be a member of the same group, or ask for an introduction. You may follow anybody you want on Twitter. LinkedIn offers one benefit over Twitter: you can own your contact database; you can download and retain it.
Both sites are great for establishing relationships, but you won’t have any if you don’t go out of your way to follow or connect with individuals and then start a conversation with them.