Know Why Someone Like, Comment And Share On Facebook

<p><strong>On Facebook Why Do We Like, Comment, Share And keep Coming Back</strong></p>
<p>Many research has been conducted to determine what precisely happens in our brains when we use social media, particularly Facebook.</p>
<p>A new study found a significant link between Facebook and the nucleus accumbent, the brain’s reward center. This region deals with pleasurable emotions related to food, sex, money, and social acceptability.</p>
<p>This region of our brain lights up when we get good comments on Facebook. The higher our Facebook use intensity, the bigger the benefit.</p>
<p>Another interesting research tracked physiological responses such as pupil dilation in participants as they browsed Facebook to discover that surfing Facebook may induce flow state, the sensation you get when you’re completely immersed in a project or learning a new skill.</p>
<p><strong>Why do we “like” it? Identity, empathy, and practicality are all important factors to consider.</strong></p>
<p>The “like” is perhaps Facebook’s most well-known currency.</p>
<p>Facebook claims that:</p>
<p>On Facebook, a “Like” is a method to offer positive feedback or connect with items you care about. You may like material that your friends publish in order to provide input, or you can like a Facebook Page that you wish to engage with.</p>
<p>When the Pew Research Center polled thousands of Americans about their social media habits, they found that 44 percent of Facebook users “like” material posted by their friends at least once a day, and 29 percent do so several times.</p>
<p>So, what makes us like (or dislike) a certain status, picture, or page? Is there a formula for enjoying things? Here are some of the reasons we enjoy it:</p>
<p><strong>It’s a simple and fast nod.</strong></p>
<p>Stopping using the like may be the simplest approach to find out what it means to us. Elan Morgan did just that in a two-week experiment she documented on Medium. Here’s what she found out:</p>
<p>&ldquo;The Like is a silent nod of approval in a crowded room. Yesses, I-agrees, and me-toos are the most common responses. I really felt guilty about not like certain posts, as if my lack of a Like meant disapproval or a lack of love. I felt as if my capacity to communicate had been hampered in some way. Over the years, the Like feature has saved me so much time composing comments that I could have written a very short, War-and-Peace-length book with it.”</p>
<p><strong>To make a statement about ourselves</strong></p>
<p>We may not know how frequently we utilize the Like button on Facebook to confirm something about ourselves. Researchers found that Likes may predict a number of identifying characteristics that users had not revealed in a survey of more than 58,000 individuals who made their likes public via a Facebook app:</p>
<p>”By feeding information buried in people’s “likes” into an algorithm, researchers were able to identify whether someone was white or African American with 95% accuracy, whether they were homosexual male with 88 percent accuracy, and even whether they were a Democrat or Republican with 85 percent accuracy.” The ‘likes’ list correctly identified gender 93% of the time, and age could be estimated 75% of the time.”</p>
<p><strong>to show virtual sympathy</strong></p>
<p>We also like to demonstrate solidarity or unity with a friend or acquaintance and their way of thinking on occasion. Social media may help people develop “virtual empathy,” which can have real-world consequences.</p>
<p>According to research published in Psychology Today, spending more time on social media and participating in instant messaging conversations predicted more capacity to be virtual empathetic, and virtual empathy was a strong predictor of real-world empathy.</p>
<p><strong>We’ll receive something in return since it’s practical.</strong></p>
<p>The reason is a little easier when it comes to how we choose to like brands and businesses. According to Synapse research, most individuals seem to make these decisions for practical reasons, such as seeking discounts and frequent information from businesses they like.</p>
<p>Our reasons for disliking a brand, on the other hand, are focused on privacy and the quality of the social media experience:</p>
<p><em>Marketing takeaway</em>: Likes are the social media equivalent of a cent; spend them freely if you want, but don’t expect anything in return.</p>
<p><strong>Getting comments has an intriguing effect on our minds as compared to receiving likes.</strong></p>
<p>&nbsp;Moira Burke discovered that individualized communications are more gratifying to recipients than one-click communication of likes in an ongoing study of 1,200 Facebook users. They’re referred to as “crafted communication” by her.</p>
<p>”Individuals who got prepared communication were less lonely, while people who received one-click contact were not,” she said…</p>
<p>. The semi-public discussion, the sort of back-and-forth in which you partly disregard the other individuals who may be listening in, is even better than sending a private Facebook message. “People who have semi-public Facebook messages from their pals report feeling less lonely,” Burke adds.</p>
<p>Elan Morgan, who was previously noted for her two-week experiment in abandoning likes, discovered another advantage to emphasizing commenting over “Liking”: it successfully retrained the Facebook algorithm to offer her more of the material she desired.</p>
<p>”My feed has loosened and become more conversational now that I am commenting more on Facebook and not pressing Like on anything at all.” It’s as if all the loud attention-seekers were escorted out of the room as soon as I ceased asking for those sorts of updates by accident utilizing the Like feature.”</p>
<p><strong>Takeaway for marketers</strong>: Comments are a strong emotional motivator. Make the most of them by regularly interacting with your Facebook community and responding to comments from followers to keep the discussion going.</p>
<p><strong>Why do we change our status?</strong></p>
<p>According to a Pew Research survey, although users “like” their friends’ posts and comment on pictures on a regular basis, they seldom alter their own status.</p>
<p>On a daily basis, 10% of Facebook users modify or update their personal status on the social media platform.</p>
<p>4% of people check their status many times a day.</p>
<p>25% of Facebook users claim they never modify or update their status on the social media platform.</p>
<p>This makes sense, considering that “oversharing” was identified as one of Facebook’s top annoyances by the same study:</p>
<p>So, why do so many of us spend time updating our Facebook status? What motivates us, and what do we hope to gain from the experience? Here’s how it works when you publish on Facebook.</p>
<p><strong>We feel more connected when we post.</strong></p>
<p>While publishing Facebook status updates, researchers at the University of Arizona tracked a set of students’ “loneliness levels.” Students reported reduced feelings of loneliness when they posted their Facebook statuses more often, according to the study:</p>
<p>Even if no one liked or commented on their postings, this was true! Researchers attribute the decrease in loneliness to a greater sense of social connectedness.</p>
<p>People may begin to feel like they don’t belong if their social media statuses aren’t being interacted with as often as their friends’, as shown in this experiment.</p>
<p><strong>What prevents us from making a post? A study of self-censorship</strong></p>
<p>What do we know about when we don’t post now that we know why we post? A study on self-censorship was performed by Facebook researchers (that is, the posts you write and never actually publish).</p>
<p>Over the course of 17 days, they monitored the behavior of 3.9 million users and discovered that 71% of them typed at least one status or remark that they later chose not to post. Users changed their minds about 4.52 statuses and 3.2 comments on average.</p>
<p>The number of censored (in red) and published (in blue) comments and posts throughout the research, as well as where they were posted on Facebook, are shown in these graphs.</p>
<p>People are more prone to self-censor when they believe their audience is difficult to identify, according to researchers. Because Facebook audiences are so varied, it’s difficult to appeal to everyone. Because the audience was more specific, users were less inclined to restrict their remarks on someone else’s post.</p>
<p><strong>Takeaway for marketers:</strong> When people feel linked to one another and understood by their audience, they are more likely to use Facebook. It’s an added benefit if they believe they’ll get a response. Are you able to generate such circumstances on your company’s Facebook page?</p>
<p><strong>Why do we share? Here’s how to make your content more shareable.</strong></p>
<p>A few years ago, the New York Times published excellent research on why we share, which is still one of the most instructive on the subject of social media sharing. Five main drivers of sharing were found in this study:</p>
<p>To provide each other with useful and interesting material. According to 49% of those polled, sharing enables people to educate others about goods they care about, possibly changing views or encouraging action.</p>
<p>To give people a sense of who we are. 68 percent of those polled said they share to help people understand who they are and what they care about.</p>
<p>To strengthen and nurture our bonds. 78 percent of respondents stated they share information online to keep in contact with individuals they would not otherwise communicate with.</p>
<p>For the sake of self-satisfaction. 69 percent of people stated they share knowledge to feel more engaged in the world.</p>
<p><strong>Final Words</strong></p>
<p>To spread the word about issues they are passionate about. 84 percent of those who responded said they share because it is an excellent method to help causes or problems that they care about.</p>