Every year in December, the digital music streamer Spotify runs its special “Spotify Wrapped” campaign for its customers all around the world. But what exactly is Spotify Wrapped? This article will provide a comprehensive overview of Spotify Wrapped and how it works.

I. Introduction to Spotify Wrapped

Spotify Wrapped is an end-of-year feature developed by the music streaming service, Spotify. It provides users with an overall recap of their streaming year, generated from the entirety of their plays from the past 12 months.

Wrapped offers an exciting insight into the music habits and discovery trends of each individual user, who is able to view the stats associated with their streaming activity for the entire year. This includes the top artists listened to, number of monthly listeners, favorite genres, and more. Additionally, Spotify adds an element of surprise and competition by announcing the yearly global streaming trends.

In addition to the standard streaming stats, users have the option to create a custom visual report of their year compiled from the data generated from their unique activity. This is known as Spotify Wrapped Stories, and helps to keep users engaged and coming back.

  • Number of monthly listeners
  • Top Artists
  • Favorite genres
  • Spotify Wrapped Stories

II. How to Access Spotify Wrapped

Discovering your most played songs, artists, albums and genres of the year is easy. Follow the steps provided to Unlock your Spotify Wrapped stats.

  • Step 1: Open the app with your regular credentials.
  • Step 2: Look for the ‘Wrapped 2020’ button.
  • Step 3: Click on the button and the statistics will show up.

If you are using the website, you can find the ‘Wrapped 2020’ button in the left sidebar, just below the ‘Your Library’ section. The statistics will appear after clicking the button. Access Spotify Wrapped and get to explore your personal music library.

You can stream your favourite songs or artists on any device of your choice. Spotify is available on both mobile and desktop platforms. Download the mobile application for iPad, iPhone, and Android. Alternatively, access Spotify with the web version directly from a computer. Start exploring the infinite catalogue of songs available on the platform.

III. Features of Spotify Wrapped

Spotify Wrapped is a personalised service which shows the user their top music-listening activities for the year. It is an entertaining platform for music-lovers and provides unique features to keep consumers engaged that are not available on other music streaming services.

Retrospective ListeningThe main feature of Spotify wrapped is the ability to look back at each user’s individual music habits throughout the year. The data is ready to view on their platform, so there is no need to search and filter through different sources. Consumers have the convenience of gaining insights on which genres, artists and releases they listened to the most, and compare their data with those of other users.

Sharing A neat feature offered by Spotify Wrapped is the ability to share results, either in the form of audio or a video presentation. With just one click, users can post their listening report to platforms like Twitter, Facebook, and Instagram, helping to spread awareness of their favourite artists and music. Additionally, users can create customised playlists filled with their most listened to songs, uncover new music, and create a personalised mix with the recommended songs feature.

Extra Content Spotify Wrapped also offers extra content such as insightful and fun interviews with musicians, creative challenges, artist discovery, music quizzes. These are meant to keep users engaged and to explore topics outside of their usual music preference.

  • Retrospective listening
  • Sharing
  • Extra content

IV. Benefits of Spotify Wrapped

Spotify Wrapped offers a variety of benefits to users, making it a great tool to discover new music and visualize personal listening habits. Firstly, Spotify Wrapped allows users to easily access to their yearly listening habits, summarizing listening activity through insightful graphics. This helps users understand how their habits have changed over the year, including their most-listened-to genre, their favorite artist and the most-played track. The report also offers personalized suggestions to help users explore new music they might enjoy.

Second, Spotify Wrapped also encourages users to share their results with friends on social media. This easy sharing function helps users to reflect on the music they enjoyed throughout the year, making for an interesting and fun social media post. Additionally, it can help users discover music tasted of fellow friends and acquaintances, encouraging users to explore new music.

Thirdly, users can also listen to a playlist featuring their favorite tracks of the year. This convenient feature ensures that users can return to their favorite tracks instantly, without wasting time reseaerching individual tracks. Spotify Wrapped also offers users the opportunity to make sure they keep up with their favorite artists’ newest releases in the future.

V. Summary of Spotify Wrapped

Once more, Spotify Wrapped is back to celebrate our collective music journey of this past year. It allows us to dive into our personal music stats, interests, and highlights of the year and to reflect on our most cherished moments.

Overview of the data

  • You can find the top 5 songs, artists and genres across multiple categories including top global, top seshs, and top genres in the Your Year in Music option.
  • The next option, Replay 2021, offers an overview of the total number of songs, artists and genres you heard or streamed in the last year.
  • The Top Podcasts list showcases the podcast genres and shows you spent the most time listening to in 2021.

Unwrapping the features

  • The time-machine element allows users to explore past music years and discover top tracks, artists, and genres of their past.
  • Connecting with friends is also possible with Wrapped’s ‘share with friends’ feature, which allows you to share your music map with friends.
  • Wrapped finally allows users to explore new music using ‘discover’, a feature which helps you explore themed playlists, artist radio, and recommended songs.

Wrap it up

Spotify Wrapped 2021 serves as a perfect catalyst for exploring our music and podcasting listening interests, and challenging us to discover new music. It provides an opportunity to reflect and appreciate our musical journeys across the tumultuous year, and offers personalized content and connection with friends. In summary, Spotify Wrapped is a yearly event that allows users to view a comprehensive and in-depth analysis of their listening habits over the past year. It’s a fun and entertaining way to learn more about our favorite music or discover the hidden gems within our listening repertoire. With its immense success, it’s expected that Spotify Wrapped will continue to captivate new and old listeners alike for years to come.