While you may have forgotten about the tweet you posted five and a half years ago when you were just beginning your company, Twitter has not. Twitter introduced the option to search through every tweet ever posted in 2014, making it just as essential to stay up with your previous content as it is to keep up with your current material.
Fortunately, Twitter offers a number of excellent search tools that enable you to go deep into your company's Twitter history.
To make customer service and engagement plans simpler to execute, you may utilize Twitter advanced search operators and methods.
Click here to use Twitter's advanced search. You'll see something like this: There are three sections: Words: This is where you can input key words, phrases, or hashtags that you want to search for in tweet content Accounts: This is where you can input Twitter handles that you want to search tweets by or mention Dates: This is where you can input a specific date set to view tweets from a specific time period
Then you may start looking through your Twitter history for keywords, hashtags, and other terms.
If you had a previous company name, you may go through your tweets and delete those that reference it to avoid misleading potential consumers.
Old brand hashtags or names of discontinued products Common variants or misspellings of your brand name Locations that could be relevant to your brand, including closed business locations Here are a few more tips for coming up with relevant or potentially problematic keywords for old tweets you may want to delete:
Nicknames or variations for your brand or product names You may also look for previous promotional or campaign hashtags and delete them if the offers are no longer valid.
You may also see all of your tweets from a certain time period. Examine a few months at a time to ensure you can remove anything that is no longer relevant to your brand.
There are many things to keep an eye on, and the searches for each brand will vary based on the methods you've employed in the past.
How to use Sprout Social to search your Twitter history Sprout Social makes it simple to search your Twitter history to keep track of customer service discussions and complaints.
To discover your search history with different Twitter users, go to your Sprout Social dashboard, select the search button in the right corner of the top navigation bar, and perform a People Search.
Every tweet you've posted referencing their account or in direct reaction to one of their tweets will be visible.
You may also use this section to make a note about the account or enter the user's contact information so that you have something to refer to in the future.
Why should you search your Twitter history?
Now that we've covered how to see all of your previous tweets and account mentions, let's discuss why you'd want to do so.
Going through your Twitter history may seem boring at first, but trust me when I say there's a method to this madness. Here are a few reasons why you should periodically check your Twitter history.
Hey, I understand it. Reshare previous material. Consistent social media material may be difficult to come by. And I can almost promise that even your most devoted fans have forgotten what you said a few years ago.
Find previous material that you like that is still relevant and publish it as a fresh new post by going through your history. This is a fantastic method to simplify your Twitter management during a hectic period or when you're stuck with ideas.
You might even start a series where you repost old material so that your followers can see what you used to tweet about. You may resurface these tweets as part of ‘on this day' posts that highlight brand history by quoting them and adding a hashtag like #yourbrandhistory – simply replace “your brand” with your business name – or resurface them as part of ‘on this day' posts that highlight brand history.
Magic Kingdom Park launched in 1971, and Epcot debuted in 1982, on this day in #DisneyHistory! — Disney Parks (@DisneyParks) October 1, 2019 pic.twitter.com/SrvNfcR2UB Examine your previous material to see which tweets received the most attention. Maybe you ran a successful campaign or tweet series in the past, but you forgot about it or it was handled by a different marketer.
This may assist you in updating your existing Twitter content strategy and discovering even more material that has been shown to interest your audience 3. Examine how your content strategy has changed over time. Maybe your previous material wasn't all that fantastic, but you've grown as a marketer and/or company owner. Looking back at where you began and how far you've gone may be a fantastic motivator to keep going and discover new Twitter marketing techniques that work.
You may even discover new methods to improve and engage your audience by revamping previous articles. You may come across outdated content types you forgot about or didn't even know existed, which can help set the groundwork for a more comprehensive and useful social media audit. Inspiration may be found everywhere, even in your unsuccessful tweets.
Look at what previous marketers have done If you're taking over a fresh account, it's a good idea to look at how previous marketers have handled Twitter material for this company.
You'll be able to determine which efforts were effective and which were not. This may provide ideas for how to improve on the content that others have provided in the past in order to wow the brand and its audience.
Make it a habit to do this on a regular basis so you can keep track of previous marketing mistakes. You'll have a better picture of your historical marketing efforts and be able to report on the improvements you're doing today.
Build on old tweets with new material We discussed retweeting old content to breathe new life into it, but you can also respond to previous tweets to create a Twitter thread and bring attention back to both your old and new tweets.
You might keep your audience up to date on goods or services you previously discussed, provide fresh industry knowledge, and more.
You could even make it a regular part of your plan to go back through your previous tweets and reply with fresh and updated information, so that if someone ever discovers that tweet via a Twitter or Google search, they'll see the updated information right below it.
To demonstrate that they are responding to consumer demands, Glossier often resurfaces previous customer tweets on various social networks. When you utilize a technology like Sprout's social media listening to assist you obtain the real business insights, then integrate it into your marketing by promoting previous social postings whenever you're able to respond to the request, your whole brand will profit.
As we previously stated, your Sprout Social account is the ideal tool for searching through previous mentions and revisiting discussions about customer support problems.
When you receive a new customer service tweet or DM, we suggest utilizing Sprout Social's People Search to check whether you've had any previous interactions with them.
Coming into a customer care request with as much information about this person's previous problems or tweets as feasible can help you be more sympathetic and detailed, allowing you to give genuinely valuable information. Furthermore, consumers will have a better impression of you if you recall them and your previous interactions.
Recognize and reward your customers' loyalty.
If you notice an account that you know as a frequent user of your material, just perform a People Search for them in your Sprout account to see how frequently you've engaged.
This is a fantastic method to reward customers for their loyalty by interacting with their content even more and even providing brand swag or freebies such as stickers, t-shirts, and other items. This kind of search may also help you find or recall suitable influencers so you can begin planning your next influencer marketing campaign.
We wrote a whole article on how to do a 20-minute Twitter audit, which includes removing outdated tweets. If you've ever renamed your company, altered your message, or eliminated previous goods and services, searching through past tweets is essential.
These old tweets are no longer relevant, and you don't want them to show up in a prospective customer's search for your company, confusing or turning them away if they discover a product they desire that is no longer available.
It's a good idea to evaluate your Twitter account on a regular basis and delete tweets that don't make sense for your company or don't align with your goals and objectives.
Start searching your Twitter history Are you ready to begin searching and managing your Twitter history? This is a crucial technique for maintaining your Twitter presence, improving your content, and evaluating your account.