How Do You Use Twitter Analytics

How Do You Use Twitter Analytics

Twitter analytics provides information on how well your material is doing on the social media platform. The analytics track several data and provide you with a report on how well your Twitter activity is doing. The analytics assist you in determining where your material may be improved.

The statistics provide information on the performance of your tweets, demographics of your readership, and much more.

How can I get and utilize Twitter analytics?

Everyone can use Twitter analytics for free. It is not necessary to have a company or professional page to create an account. If you have a Twitter account and are tweeting, you will have access to Twitter statistics, whether you are a business, an organization, or a person.

The native Twitter analytics dashboard makes it very easy to get Twitter information.

Step 1: Go to your Twitter account and log in.

Step 2- Click More at the bottom of the left menu bar.

Step 3-A new menu bar will appear; choose Analytics.

The Twitter analytics for your content and account will appear after you access the dashboard. To make sense of the dashboard, it is necessary to fully comprehend each statistic.

Tweets — The total amount of postings (tweets) you’ve made on Twitter.

Twitter Impressions – The number of times your tweet was seen by other Twitter users.

The total number of people who have visited your Twitter profile. Your personal visits to your own profile will not be counted by Twitter Analytics. Multiple visits from the same person are not included.

Total number of times you’re @brand handle has been mentioned in a tweet.

Followers-The total number of people that follow you @brand account on Twitter.

The top tweet is the one that has gotten the most impressions throughout time.

Any tweet that referenced you @brand account and got the most impressions is considered a top mention (This does not have to be someone who follows your handle)

New Followers— Over time, the number of new Twitter users (followers) you acquire.

Retweets – This is the total number of times a tweet has been retweeted (retweeted)

Likes – The total number of people that liked your tweets.

The total amount of comments you got on your tweets is referred to as “replies.”

Link Clicks – The total number of times a link in a tweet was clicked.

Promoted – Tweets that you utilized as an ad to reach a larger audience.

The total number of times a user has engaged with a Tweet is referred to as engagements. All clicks on the Tweet (hashtags, avatars, links, usernames, Tweet expansion), retweets, clicks, followers, and likes are included.

The number of Engagements (clicks, retweets, replies, followers, and likes) divided by the total number of Impressions is the Engagement Rate.

Use of Twitter Analytics Is Critical

Twitter is also used by brands and companies for sponsored marketing. Because Twitter enables advertisements, it’s critical to keep an eye on Twitter statistics. Twitter has a lot to offer in terms of marketing, making it one of the most popular platforms for promoting brands.

Let’s take a look at what Twitter has to offer in terms of promos.

Accounts that have been promoted

You may advertise your Twitter handle to people who aren’t already following you with Promoted Accounts. This kind of marketing, also known as the Followers campaign, allows your business to reach a larger audience.

Trends that are being promoted

Users can check what subjects are trending on Twitter. You may advertise your brand, subject, or hashtag for 24 hours alongside the Trends list with Promoted Trends.

Tweets that have been promoted

Brands may use Promoted Tweets to promote their regular Tweets in order to reach a larger audience or gain more interaction from their followers.

Only Promoted Tweets

Promoted-only Tweets are ad campaigns that are tailored to a particular group of people.

Video that has been promoted

For their marketing campaigns, brands may use Video Tweets as Promoted Videos.

On Twitter, all advertisements and sponsored content are explicitly labeled “Promoted.” They may show up on your timeline, trends list, search results, and other areas of the site.

Sure, the Twitter analytics dashboard provides you with all of the essential information about your Twitter presence, but you’ll need to use Twitter analytics tools like Unbox Social to gain more in-depth insights.

Unbox Social may be used for Twitter analytics in the following way.

Using Unbox Social to Conduct Twitter Analytics

Unbox Social is an AI-powered analytics solution that will provide you actionable Twitter insights. Sign up for the tool, connect your Twitter account, and start monitoring the success of your material right now. Following the instructions below will help you get started with Unbox Social.

Step 1: Log in to Unbox Social using your credentials.

Step 2: Select the ‘Social Media Analytics solution’ from the drop-down menu.

Step3: Log in to the platform and choose the social media platform for which you’d want to get insights.

Step 4- After you’ve created an account on the Unbox Social tool and linked it to your relevant social media sites, the program will provide you with detailed information about them.

Unbox Social is a fantastic tool that is both helpful and simple to use. You may also compare your brand/business to other market rivals using the tool’s competition tracking feature.

Returning to social media analytics, here are some of the features that make the Unbox Social tool different from other Twitter analytics solutions.

For Twitter Analytics, Unbox Social’s Social Media Analytics Solution has the following features.

Insights into individual profiles in detail

In addition to the standard analytics, the Unbox Social tool provides deep Twitter insights into your profile. Twitter statistics such as retweets, total number of favorites over time, ER by followers, method of engagement used by people to connect with your profile, total number of mentions, top hashtags, top mentions, link mentions, most engaging tweets, and more are included in the insights.

Audience data from Twitter

The original Twitter analytics dashboard provides basic demographic information, but the Unbox Social tool provides insights that may aid in the development of successful tactics. The tool provides data on audience interest, geography, language, audience follower account, recent follower list, and much more.

Insights into the post

The Unbox Social tool’s post insights are very comprehensive and may help you identify areas where your content strategy might be improved. Follow the performance of your tweets on Twitter and devise successful tactics.

Get comprehensive Twitter analytics reports.

Avoid the time-consuming process of manually collecting industry-wide competition data, producing jumbled Excel spreadsheets, and strewn PowerPoint presentations.

With only a few clicks, Unbox Social’s Twitter Tracking reports can help you save time. Get a bird’s-eye perspective of your competitors by exporting data-driven competition monitoring reports.


Regularly analyzing the analytics is the greatest method to get the most out of your social media efforts. The audience mentality will also be revealed through the performance data. Furthermore, understanding what works for your brand eliminates the need for trial and error. Furthermore, audience analysis allows you to determine if you’re targeting the appropriate people with your ads. All of this information may assist you in breaking into the competitive social media networks.