As more brands begin to realize the positive benefits of integrating their app with Pinterest, this article aims to provide a detailed guide on how to do just that. Pinterest is well known for its fantastic architect design, visual search and discovery functions as well as powerful social media capabilities and has been a great asset to many companies. From doing basic user authentication to creating Pins, this article will provide an in-depth look at the steps involved in integrating an app with Pinterest to take advantage of its many features.
1. Understanding How To Integrate Apps with Pinterest
Integrating Apps with Pinterest involves connecting a brand to the popular social media platform in order to share and gather data through it. It’s necessary for brands to understand how to do this if they want to harness the full potential of the channel. Doing so can make a big difference in user engagement and sales.
To integrate apps with Pinterest, the brand needs to be registered as a developer with the platform. Once registered, you’ll need to configure the developer product and connect with the Business Account of your brand. This will enable you to make use of its many APIs and access to the data they collect. With this data, you can design apps that will enable you to manage your content, connect with users, and track activity.
Using the API you can create apps for:
- Content Creation & Management
- Engaging with Users & Building Connections
- Analytics & Activity Tracking
For each task you’ll need to consider the algorithm and the parameters used to enable it. It’s also important to consider the technical requirements that may be needed to configure your app. Finally, make sure you carry out user testing after developing your app to ensure that it is working as expected.
2. Evaluating and Registering Your App with Pinterest
Submitting Your App
- To submit your app to Pinterest, you’ll need to create an App Developers Agreement and a Developer Profile.
- The agreement outlines the roles and responsibilities of both parties and ensures your app will be platform-compliant.
- To create a Developer Profile, you must provide general details about your app, such as its name, description, URL, and category.
Once you’ve submitted your app, Pinterest will evaluate it in order to make sure it’s compliant with their rules and regulations. During this review process, they’ll also make sure your app adds value to the Pinterest community. If they find any issues, they’ll contact you to discuss how to remedy them.
Registering Your App
Assuming Pinterest has approved your submission, the next step is to register your app on the official Pinterest platform. This requires you to create a Developer App in the Pinterest Developer Console and provide the necessary details, such as the type of app, a list of authorized domains for authentication, redirect URLs, app ownership information, and logo.
Once your registration is complete, you’re ready to start building and testing your app with the official Pinterest APIs.
3. Applying the Appropriate SDKs for App Integration
Integrating an app with the right software development kits (SDKs) can greatly enhance its user experience. This step is quite essential in a successful product launch. So, how do you go about applying the right SDKs? Here are steps you can follow.
Step 1: Identifying Apps that Require SDKs
The first step is to identify all the apps that will require SDKs during the development process. Generally, the SDKs are required for integrating the app with the services you had planned for the app launch. For instance, you may need to integrate the app with services such as messaging, analytics, payment, location, RFID, etc.
Step 2: Locating Appropriate SDKs
Once you have identified the apps that need SDKs, the next step is to choose the appropriate SDKs for them. The best way to do this is to look for installation packages from the online repositories. Make sure to also look for prefab SDKs that have all the functions pre-developed. This will save you the time that otherwise would be required in custom building the SDKs.
Step 3: Installing the SDK Packages
The last step to successfully integrate SDKs in your app is to install them. You need to install the packages on the development machines, and then you need to make the necessary edits to the program code of the app. After the SDK packages are successfully installed, the app is ready to be tested end-to-end and then launched.
- Choose the right SDKs after carefully studying the requirements of the app
- Consider using prefab SDKs as they have all the functions built-in
- Make sure to install the SDK packages properly on the development machines
4. Setting Up the Pinterest Integration for Your App
Integrating Pinterest with your app can be an invaluable element that provides you with powerful marketing techniques. Follow these simple steps to set up the Pinterest integration for your app.
Step 1: Create a Pinterest Business Account
- Visit the Pinterest Business page and create a business account
- Link your website to your Pinterest account
- Ensure your business name and domain are verified
Once you’ve created a Pinterest business account, you’ll need to add the appropriate social permissions to enable Pinterest integration.
Step 2: Apply for Social Permissions
- Create a backend application on Pinterest that supports the app’s permissions
- Go to the Developer dashboard and sign in with your Pinterest account
- Create a new application, provide the information in each field, then press ‘Create App’
Make sure that all the steps here are followed to ensure a successful setup. Once you’ve launched the permissions application, you should be able to see approval or denial within a few days.
Step 3: Start the Integration Process
- Install the Pinterest SDK for your platform
- Follow the SDKarren’s instructions for implementation
- Validate the correct data for working with Pinterest
The integration process may take a bit of effort but should be successful with the correct steps. Make sure to store all the necessary information, such as authentication Keys, to prevent any setbacks. Once your integration is complete, you’ll be ready to start using Pinterest in your app.
5. Testing Your App’s Integration with Pinterest
Integrating your app with Pinterest can give you access to powerful monitoring functions, increased conversion tracking capabilities, and expanded opportunities to discover and interact with new users. Before deploying your app in its live environment, it’s important to ensure it’s working properly with the social network.
Here are the steps you’ll need to take to test the integration:
- Create a project setup specifically designed to test your app’s connection to Pinterest
- Check your project configuration settings to verify that your app is properly connecting to the social network’s API
- Perform manual user testing of login flows and functions to ensure users can access Pinterest from your app
- Run an automated test suite that includes repetitive use-cases and boolean results
Once testing is complete and your app is working with Pinterest as expected, you can move on to the final deployment phase. Be sure to keep an eye on metrics related to conversion and user engagement to ensure everything is running smoothly.
Now that you have a better understanding of how to integrate your app with Pinterest, you are in the best position to take advantage of this great platform. Remember to be creative, use eye-catching images, and most importantly, have fun! With these tips, your users will be able to pin and share their favorite content in no time.