Are you looking to make the most out of your social media presence? LinkedIn is a great platform for networking and it can be used for much more than just connecting with like-minded professionals in the industry. Many businesses are beginning to explore how to take full advantage of the platform, utilizing it to reach new audiences and become more visible. One important aspect to leverage is the ability to tag connections in posts. In this article, we will provide a guide to tagging on LinkedIn, offering an easy-to-understand overview of the process.
1. Introduction to Tagging on LinkedIn
Tagging on LinkedIn is one of the latest features that LinkedIn has implemented to improve user experience on the platform and to give users more control over the way they network and interact. Tagging allows users to list the people who they mention in a post and also to organize the content of their posts.
Tagging can range from adding contacts to posts, as well as adding company names and associated product or services. Tagging allows users to:
- Promote their networks
- Feature relevant content in the top of their newsfeed
- Organize related posts
- Tag and promote themselves or their organization
Not only does tagging help users promote their networks and their work, it also increases visibility for all those who are tagged in each post. When a user tags someone in a post, it is visible for that user’s followers, as well as for people who follow the person or organization being tagged. Moreover, LinkedIn helps prioritize which tags are more important, allowing tagged users to rank higher on users’ news feeds.
Ultimately, LinkedIn tagging can be used simply to highlight those who deserve the attention of the LinkedIn community, or to create groups or a network of professionals working in the same field to be easily accessible.
2. Benefits of Tagging Connections in LinkedIn Posts
As a professional networking platform, LinkedIn allows users to be highly connected, and tagging connections in posts is one way to maximize the platform’s capabilities.
With regard to the benefits of tagging connections, the following should be highlighted:
- It creates a more interactive experience by allowing other connections to see content related to them directly/
- It builds relationships with connections by informing and showing recognition
- It creates a bridge between connections, forming new professional connections
Furthermore, by using tags, users are able to reach a larger audience, as they are notified when they are tagged. This promotes higher engagement rates, allowing users or organizations to expand their content’s visibility and reach. Additionally, it makes content more relevant, narrowing it down to audiences who are likely to be interested in it.
3. How to Tag a Connection in a LinkedIn Post
Identifying Connections to Tag in Posts
- Prioritize your contacts: Start by searching for any contacts who are relevant to the topic in your post.
- Content relevance: Next, look through your contacts and only tag those with an identifiable connection to the content of your post.
- Prioritize the most relevant: Finally, select the most appropriate individual and prioritize them in the post.
Once you have identified potential contacts to tag, you can add their names to your post. To do this, click on the ‘People and Pages’ icon when writing a post. From the drop-down menu, start typing the name of the person or page you want to tag. A list of possible matches will appear as you type, allowing you to quickly select the correct one.
LinkedIn also makes it easy to tag a group of contacts. After typing in the first contact’s name, click ‘Add more people’ and a box will appear for you to enter more names. You can then add as many contacts as you wish at once. Be sure to include any relevant colleagues and business partners in any post with a time-sensitive call to action, as this will increase the reach and impact of your message.
Once you have finished drafting your post, click the blue Post button and your post will be released to your connections with all of your tagged contacts highlighted in the post. You can also use this feature to create posts that specifically tag a select group of individuals, providing them with a direct call to action.
4. Best Practices for Tagging Connections in Posts
Tagging Individuals: Textually tagging other users in a post can be an effective way to engage with your audience, and lead to enhanced visibility for your content. It is important, however, to comply with social media platform terms and guidelines, and abide by basic tagging etiquette. When tweeting or tagging others, ensure:
- The account you are tagging is visible and active.
- The account is public and not private.
- The account is relevant to the content you are posting.
Tagging Communities or Groups: Hashtagging is an effective way to join conversations within a specific community or group. It is important to research tags prior to utilizing them, as within social media, multiple tags can appear in the same post. Utilizing the same hashtag within a post is known as “hashjacking” and can often reduce relevancy to both yours and other users’ posts. It is also respectful to tag only content producers or organizers of the community when applicable.
Tagging Brands or Other Accounts: Tagging a brand or company’s social media account can be a great way to showcase a product or post. It is important to remember when tagging these accounts, as with individuals, to hold respect and follow the guidelines outlined by the social media platform including any reputable links and disclaimers indicating a sponsored post or product review. Additionally, ensure the content you are tagging a brand or other account within is unique and relevant to the post.
5. Conclusion: Harnessing Tagging to Strengthen Connections
In conclusion, tags are a powerful tool for connecting individuals, businesses, and organisations. Their use is becoming increasingly widespread, as businesses increasingly seek to target customers more efficiently. By using tags, businesses can easily target users by demographic and interests. Furthermore, businesses can create their own tags to highlight their products and services to potential customers.
Tags can also be used as a marketing tool to strengthen relationships with existing customers. Businesses can tag customers in social media posts, tagging them in product reviews, or sending them special offers. Additionally, customers can use tags to create ‘word of mouth’ campaigns and encourage others to purchase products.
More broadly, tags are an effective way to strengthen connections with customers, employees, and suppliers. Businesses can create content and share it easily with their target audience, creating greater engagement and loyalty. As tagging becomes more widespread, it will become an integral part of many businesses’ strategies, and one that can be used to great effect.
By harnessing the power of tagging, businesses can build stronger relationships with customers and drive engagement levels up.
- Target customers more efficiently
- Create ‘word of mouth’ campaigns
- Strengthen relationships with existing customers
- Create content and share it with target audience
- Harness the power of tagging
We hope this article has given you useful advice on how to master the art of tagging and mentioning others in LinkedIn posts. With a little practice, you will become an expert in no time! Keep in mind that your best practice would be to always ask before tagging or mentioning someone in your post. Don’t forget, your LinkedIn connections should always come first when sharing your message or news.