How Much Does It Cost To Advertise On Twitter
Twitter is a social networking website that allows users to send out brief, 280-character updates known as tweets. Tweets may include images, videos, links, and hashtags (#).
There are 340 million active Twitter users as of January 2020.
In addition, there are more than 500 million unregistered monthly visitors. These figures indicate that Twitter advertisements may be beneficial.
The cost of Twitter advertisements is determined by the ad type, which includes:
Promoted Tweets – For each action, this form of Twitter ad costs $0.50 to $2.00.
Promoted Accounts – For this form of Twitter campaign, you should budget $2 to $4 per follow.
Promoted Trends-The cost of this form of Twitter ad is $200,000 per day.
The average cost of advertising on Twitter is $0.38, although how much you spend in your campaigns is largely up to you.
Now that we’re comfortable with the rough figures, I’d want to discuss the many elements that influence Twitter ad pricing.
Important Factors Influencing Twitter Ads
Before we begin, bear in mind that the most essential Twitter ad score component that has a big influence on your cost is Quality Score.
Here’s a simple method to help you understand your ad score:
You will have a better grasp of Quality Score if you are acquainted with Resonance, Relevance, and Recency.
Six critical criteria now influence your Twitter ads:
- Your ad aim informs Twitter what you want to achieve.
- Your bidding approach is determined on the target you have selected.
- The quality of your ad creatives and videos may help you save money while also improving the performance of your ad.
- Your ad format – In the next section of this post, I will go through the many sorts of Twitter ad formats and how much each one costs.
- Your target audience is determined by their behavior, device, location, interest, age, and so on.
- You will be bidding against your competitors.
These elements will come up when you develop your Twitter ad campaign, so it’s best if you’re already aware of them.
Now, let’s look at the many sorts of Twitter ad formats and their prices.
What Are the Different Types of Twitter Ad Formats and How Much Do They Cost?
Promoted Tweets, Promoted Accounts, and Promoted Trends are the three basic types of Twitter ads.
The price of a Twitter ad is determined on the ad type you choose.
Let’s go through each format in more detail.
- Tweets that are promoted
Promoted Tweets are previously posted tweets with sponsored content. They are designed for marketers that want to reach a larger number of Twitter users or engage their current followers.
When you pay for ad spots on Twitter, all Promoted Tweets are tagged as “Promoted.” They function similarly to conventional Tweets in that they may be retweeted, responded to, liked, and so on.
What would it cost you to promote a tweet?
Each initial action costs between $0.50 and $2.00 to promote a tweet. Each time a Twitter user clicks, responds, or retweets your post, the average cost is roughly $1.35.
As a result, Promoted Tweets are an ideal fit for companies looking to profit on high-performing tweets.
- Accounts Promoted
Promoted Accounts are sponsored advertisements that promote a whole account in order to get new followers and raise brand exposure. It promotes an account to a large number of individuals who do not already follow the account but may find it interesting.
When you create an ad campaign, you may target a certain audience to reach people that are interested in your business.
To separate it from other recommended accounts, Promoted Accounts are designated as “Promoted.”
Promoted Accounts, like Promoted Tweets, use a bidding mechanism. The bid price is determined by how much you are prepared to pay for each new follower.
Promoted Accounts may be seen in a variety of places across the Twitter ecosystem, including the timeline, “Who to follow” section, and search results.
So, how much money do you need to invest in order to advertise your account?
A Promoted Accounts Twitter marketing campaign typically costs between $2.00 and $4.00 per follower.
- Trends Promoted
Promoted Trends are shown in the “Trends” section on the right-hand side of the Twitter page. Current trending hashtags and topics will be shown depending on your interests, who you follow, and your location.
Promoted Trends are at the top of the trending list and include the tag “Promoted.”
To appear on the sponsored trends list, you must put a particular bid, much like the other Twitter ad forms. The primary distinction between Promoted Trends and the other kinds is the ad cost.
So, how much does it cost to promote a trend on Twitter?
Promoted Trends costs $200,000 a day, making it perfect for huge corporations. If you operate a small or medium-sized company, Promoted Tweets or Promoted Accounts are a better option.
It should come as no surprise that executing a Twitter advertising campaign would incur additional charges. Depending on who manages your campaign, you will face extra advertising fees.
The cost of an in-house team is the same as the cost of a conventional employee. You are aware of the term “salary plus benefits.”
Social Media Freelancer – Depending on expertise, a freelancer will cost you between $15 and $120 per hour.
Social Media Marketing Agency – Brands often pay $4000 to $7000 per month on competent social media management. The cost of hiring a social media advertising firm varies depending on the organization and the quantity of social network jobs that must be completed.
If you decide to engage a freelancer or an agency, you must pick wisely since your advertising money is at stake. Keep it in mind.
Extra Twitter Advertising Suggestions
You’re probably seeking for practical advice on how to pay less for clicks and impressions on Twitter now that you’ve determined how much you need to spend.
Today is your fortunate day since I’ve included additional Twitter advertising techniques that will perform well with your budget in this area.
Let’s get started.
- Make A Manual Bid
If you enable automated bidding, Twitter will assist you in winning ad auctions, but at a greater ad cost than you would wish to spend.
Begin with a modest maximum price of $0.50 per click and gradually raise it if your advertisements aren’t functioning as intended. This sum varies according on who you are and what you are promoting.
- Make a Daily Budget
You specify the amount you wish to spend on advertising each day, and you will never spend more than this amount on any given day of your Twitter campaign.
- Establish a Total Budget
If you don’t want to go beyond a certain amount, you may use this bidding option.
When you hit your ad budget limit, Twitter will immediately cease broadcasting your advertising.
- Begin with $30 each day.
If you’re not sure how much to start with, try beginning with at least $30 a day, which is what Twitter recommends. This quantity will allow you to regularly contact Twitter users throughout the day.
And that is the expense of advertising on Twitter!
I’ve compiled a list of useful web tools to assist you in launching a Twitter advertising campaign. Hope you understood it.