Are you looking to add a Pinterest widget to your website? Doing so can help to increase the traffic to your website, as viewers will be able to pin your content to their Pinterest boards for others to see. Adding a Pinterest widget to a website is a straightforward process and this article will discuss the steps on how to do so, as well as some tips to consider when adding a Pinterest widget.

I. Introduction to Pinterest Widgets

Pinterest Widgets are web applications that allow users to interact with their Pinterest profile or account directly from their Website. They provide an effective way for users to showcase the media that they have pinned, repinned, and even detect the most popular pins from their audience. By implementing these widgets, users can make the connection between their Pinterest presence and their Website more visible.

A Selection Of Pinners Widgets

  • Pinboard Widget – This widget makes it easy for users to display their Pins in a board format within their Website.
  • Pin It Button – This widget provides users with a convenient way to save items directly to their Pinterest account while they are browsing a website.
  • Follow Button – This widget allows users to follow a Pinterest account directly from a website.
  • Pin Count Button – This Widget allows users to showcase the current count of Pins from a particular website.

These Widgets are easy to implement on a website and can be customized according to personal or business requirements. They can also help to improve the user experience, as well as improve engagement and the overall reach of the website.

II. What is a Pinterest Widget?

A Pinterest Widget is a tiny application that can be embedded onto websites and blogs. They are available for download from the website itself and are designed to encourage visitors to the site to save content to their Pinterest account. Widgets are easy to install and can be used by anyone, regardless of their knowledge level of HTML or coding.

What Does a Pinterest Widget Do?

Pinterest Widgets can be used to:

  • Direct visitors to Pinterest boards and pins;
  • Increase the visibility of content through a website or blog;
  • Encourage visitors to follow users on Pinterest; and
  • Enable visitors to save and comment on Pinterest boards.

By leveraging Pinterest Widgets, websites and blogs can engage visitors and direct them to their own or other people’s Pinterest boards. This can boost traffic to websites and blogs and encourage viewers to share content.

III. Benefits of Adding a Pinterest Widget to Your Website

1. Reach a Larger Audience

Adding a Pinterest widget to your website can be a great way to reach a larger audience of potential customers. By creating a Pinterest profile, your business can showcase its products and services, and with the widget installed, users’ visits to your Pinterest profile will be tracked, giving you an understanding of who your audience is and how they interact with your business.

2. Increase Website Traffic

The Pinterest widget also can be used to increase website traffic. It allows users to pin images from your website, along with text that describes the image, and even link back to the website. This encourages more people to visit your website, as any image shared is likely to be seen and explored by multiple users.

3. Target a Specific Audience

Using the Pinterest widget can also help you target a specific audience. You can customize your pins and boards for particular interests and people. This allows you to share more tailored content, and encourages people to visit your website, as it increases the relevance of what you have to offer them. In addition, you can engage with potential customers by responding to their comments and questions on the widget, helping to build relationships and trust.

IV. Steps to Install a Pinterest Widget on Your Website

  1. Create a Pinterest Widget
    To create a widget, you need to first have a Pinterest business account. Once you have created an account, sign in to the account and go to the Widgets page. You can choose from one of the pre-configured widgets or create a custom widget according to your own preferences. Once you have created the widget, you can refer to the instructions given on the page, to generate the code for it.
  2. Copy and Paste Code to Website
    After generating the code for the widget, you will need to copy it and paste it into the HTML code of your website. If you already have a website built you can choose from an area to add the widget. Sites built on WordPress can paste the code in the Text widget. Ensure that you paste the code before the /body> tag in the HTML.
  3. Style the Widget
    Once you have inserted the widget, you can style it according to your needs. To do this, you need to add additional CSS rules in the style.css file. This would include things such as size, color, and font. Additionally, you can decide if the widget should link to a specific website or page.

V. Troubleshooting Tips for Adding a Pinterest Widget

Adding a Pinterest Widget Without an Account

It is possible to add a Pinterest widget to your site even if you do not have a Pinterest account. In order to do this, you will need to embed a widget provided by the Pinterest Platform itself. To embed the widget, you will need to navigate to the Pinterest Widget Builder, enter the URL of the site you wish to display, select the widget type (board, user profile, saved search, etc.), customize the display settings, and then copy and paste the generated script code into your site’s HTML.

Error Messages When Adding the Widget

If you encounter an error message when attempting to add the widget, there are a few possible solutions:

  • Ensure that the URL you have entered into the Widget Builder is correct and does not contain typos.
  • Verify that the website is connected to the Pinterest Platform by navigating to the URL Checker and entering the address.
  • Add the Pinterest Developers tag to your site.

Verifying the Widget is on the Page

Finally, in order to ensure that the Pinterest widget is visible to users on your website, you will need to inspect the source code of the page. This can be done by right-clicking within the page and then selecting “Inspect” (or “View Source”) to open the relevant inspector panel or code window. After the panel or window is open, search for the widget code snippet to confirm that it is present in the page’s source code.

In conclusion, adding a Pinterest widget to your website is a great way to improve its reach to a much broader audience. If you follow the above steps, you can create your very own, custom Pinterest widget in no time. Doing so will allow you to reach more engaged viewers, enabling them to easily share images from your website and increase its success.