How Did Orkut Failed After Facebook Came Into Picture
Orkut was similar to other social networking sites when it first launched, but with a few distinctions. These distinctions may have contributed to their early success. It featured options for creating an account, managing a profile, and so on. Orkut has one advantage that other platforms lacked. There was a ‘crush list’ option, and this platform allows us to personalize themes. This could not be found on any other platform. Aside than it, Orkut’s operation was identical to those of other platforms. Orkut had a simple login and interface, but it lacked additional features.
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Orkut’s Failure: Why Did It Fail?
Orkut was decommissioned in 2014. So, what went wrong with Orkut? It was because it did not have a large user base, and most users began to migrate away from Orkut to other social networking sites. This was due to a variety of factors. Google was forced to shut down Orkut as a result of this. The primary cause for this was the development of alternative social media sites that were superior than Orkut in almost every aspect. Let’s take a look at the causes behind Orkut’s demise.
One of the major reasons for Orkut’s downfall was that its rivals grew considerably quicker.
- Confidentiality
People like posting on social media and keeping a presence, but they also want privacy. One of the main reasons Orkut was shut down was because anybody could view anyone’s profile, as well as personal information and contact information. Only putting someone on your block list will prevent them from viewing your profile. Facebook featured a few privacy choices, including the ability to only display your profile and other information to individuals who were added to your friends list. As a result, a few users switched to Facebook, one of Orkut’s main rivals, which seemed to be much safer than Orkut.
- Quickness
The website was originally quick and functional, but after a few redesigns, it became very sluggish and loading took a long time. It also became a larger problem as the number of users grew. Because the current server could not manage so many visitors, users had to wait a long time to access the landing page. In addition, when Orkut was first launched, the typical internet connection was very slow.
- It Isn’t Especially User-Friendly
Orkut was initially extremely simple to use, which attracted a large number of users. The redesigns were very complex, and the majority of the additions were completely unrelated to the Orkut idea. It was discovered that utilizing Facebook and other social networking sites was simpler than this one. Users want social media to be easy because they view it as a source of entertainment, pleasure, and leisure. Orkut was shut down because users began canceling their accounts on the site.
- The site is not mobile-friendly.
As Orkut grew in popularity, mobile phones and other smaller devices became more popular, and most users chose to use them. Orkut was unable to adapt to the changes as a result of this. Orkut struggled, while Facebook catered to the requirements of its users. Furthermore, since it was sluggish, consumers found it difficult to use on mobile devices.
- Google has shifted its focus to Google+.
Because Google was so successful and growing, it began to concentrate on other initiatives that were distinctive, such as YouTube. With the advent of Google+, a social networking platform with greater functionality, Google decided that Orkut was no longer important.
- Facebook was the most popular platform among users.
Customers and users discovered that Facebook suited them better than Orkut. Facebook has the capacity to respond rapidly to the demands of its users. They were able to pinpoint the precise requirements of the user and change the website appropriately. One of Facebook’s greatest choices was to include the privacy function. Orkut would have been in the market for a while if they had attempted this first.
- It’s not conducive to business
Facebook became the venue for online marketing and advertising, whereas Orkut was confined to personal connections. Facebook also featured a lot of other features like games, like posts, and sharing, all of which are important for marketing, while Orkut didn’t.
Conclusion
With this increasing tendency, it is critical for businesses to focus more on acquiring consumers and less on keeping them. Orkut was a complete failure in all of this. Market trends and consumer psychologies change over time, and Facebook and other social media sites adapt accordingly, but Orkut fails to do so, instead complicating things.
Also, knowing all of this, Google might have put more effort into Orkut and improved it. In addition, Google has shown to be effective in other areas. There is one lesson that startups and other businesses may take from Orkut. It is critical to deal with rivals. Orkut, which was launched by Google, had the potential to accomplish so but failed to do so.
Furthermore, all consumers have high expectations of businesses, and it is the responsibility of the business to meet all of them, or at least part of them. Orkut also failed in this area. A business founded by Google has been shut down due to a series of minor errors. After all, a few droplets of water may turn into a huge ocean, thus even little errors can land a company in serious trouble.
