Writing LinkedIn Recommendations: Best Practices and Examples


Whether you are writing a LinkedIn recommendation for a colleague, superior or subordinate, it is essential to understand the best practices for crafting an effective endorsement. This article outlines best practices for writing LinkedIn recommendations and provides examples for reference. It serves as a comprehensive guide for anyone hoping to create an endorsement that packs a punch.

I. Introduction to Writing LinkedIn Recommendations

What is a LinkedIn Recommendation?

A recommendation on LinkedIn is a public endorsement of a colleague’s work performance or character, made by a user on the platform. It may be written, or a user may record a video of themselves describing the experience they had working with the person they’re recommending.

Importance of Writing LinkedIn Recommendations

LinkedIn recommendations can provide job seekers and freelancers credibility. They help to demonstrate skills and strengths, highlight career accomplishments, and enable prospects to make informed decisions.

Writing and receiving a LinkedIn recommendation is a form of social proof and helps to strengthen a user’s personal brand, trustworthiness, and visibility. Recommendations are especially valuable for members who are seeking to build up their professional presence, expand their networks, attract more potential contacts, and increase their job prospects.

How to Write a LinkedIn Recommendation

  • Start from the basics – assess the recommendee’s accomplishments. Be sure to include specific examples.
  • Focus on a few core characteristics. Highlight the unique and valuable traits that make the person stand out.
  • Limit the length to approximately 400 characters. Select the most important aspects and key points to include in the recommendation.
  • Tailor the recommendation to the intended audience. Provide information that is relevant and meaningful to the job role for which the person is applying.
  • Proofread and review the recommendation prior to posting.

Following these tips will help to create an impactful and persuasive LinkedIn recommendation that is of real value to both parties.

II. Key Elements of an Effective LinkedIn Recommendation

The content of an effective LinkedIn recommendation must contain a number of key elements that capture the true potential of the person being recommended. Below are some of the essential components that one should include when writing a recommendation.

1. Relevant Achievements
Highlighting relevant achievements or past projects that illustrate the individual’s skills, experience and capabilities is a great way to let possible employers and recruiters take a deeper look into their past work and crucial milestones.

2. Specific Examples of Skills
To bring your recommendation to life, including specific examples of how the individual has demonstrated valuable skills is an effective way to make the recommendation more impactful. Examples of what they have achieved in their previous roles, new ideas they have contributed etc. are all important aspects to emphasise.

3. Clear Recommendation
Ending your recommendation with a clear recommendation adding your name and title is a great way to add a level of credibility to the recommendation. This is especially important if you have an impressive professional background.

III. Steps to Writing a Successful Recommendation

Crafting a successful recommendation requires organization, research and follow-through. Here are the steps to keep in mind when writing any recommendation letter:

  • Gather Information: Find out as much as you can about the person or program you are writing a recommendation for. Collect any necessary credentials that show the person’s qualifications, skills and experience.
  • Organize Your Thoughts: It is essential to organize your thoughts and put together an outline of the letter. Use your research to inform what you write about the person or program. Use the same outline for each individual letter you write.
  • Write in a Professional Tone: Whenever writing a recommendation letter, make sure to use a formal tone and language. This style of letter is written to present another in a favorable light, but should be done objectively and honestly.

Remember to keep the letter short and to the point. It is not necessary to supply extremely long and detailed accounts of your experience with the person. In this type of letter, use clear, concise language backed up by specifics to make your point and give appropriate information.

Finally, be sure to read and edit the letter before sending it. Make sure it is free of any mistakes or inaccuracies. Taking the time to deliver a professionally written and well-edited recommendation will ensure the person’s success.

IV. Examples of Professional Recommendations

A professional recommendation is an official document used to vouch for the skills, achievements, and qualifications of a person. It is typically used in cases related to employment, promotion, or other career-related pursuits.

Here are some examples of professional recommendations in the context of employment:

  • Study Grant Recommendation: This type of recommendation is used to provide insight into the applicant’s academic performance and capacity to be a successful student.
  • Employment/Internship Recommendation: This document is used to attest to the applicant’s knowledge and experience related to the position they are applying for.
  • Academic Letter of Recommendation: This type of recommendation is typically used to support the educational goals of the applicant, such as admittance to a particular college.

Other professional recommendations can be used for business, research, or professional awards. Examples include:

  • Business/Entrepreneurial Recommendation: This type of recommendation is used to vouch for the individual’s talents and aptitude for business.
  • Research Recommendation: This document is used to assess the individual’s potential as a successful researcher.
  • General Professional Recommendation: This recommendation is used to assess the individual’s qualifications and suitability for a specific professional opportunity.

It is important to remember that each professional recommendation should be tailored to the particular context and situation of the applicant.

V. Conclusion: Summarizing the Best Practices for Writing LinkedIn Recommendations

When it comes to writing professional recommendations, there are certain best practices that should be kept in mind. Here are the most important ones:

  • Be specific and honest: Provide specific examples of how the person achieves the results, what value they offer and how they are beneficial to the company. Avoid exaggerations and be honest in your evaluation.
  • Include an example: Show how the person’s work has produced concrete results and how they have had an impact on the team or organization.
  • Keep it positive: Even if you have a lot of constructive criticism to offer, focus on the positive aspects and accomplishments of the person. Don’t write a negative review.
  • Be concise: Most people don’t have the time to read long reviews, so keep it short and to the point.

In addition, when writing recommendations, keep the professional relationship and standards of the platform in mind. Avoid any references to personal opinions of the person being recommended.

By keeping these best practices in mind, you can write meaningful and impactful recommendations on LinkedIn. Moreover, it will ensure that the reviews provided are of the highest standard and adhere to the professional expectations of the platform.

Now that you know the essential best practices, you can write effective LinkedIn recommendations with ease and confidence. Encouraging the people you work with in a sincere and thoughtful way will help them stand out and benefit their career on LinkedIn.

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