How To Know Who Viewed Someones Facebook Videos
What exactly is a video view on Facebook, with four billion video views each day?It seems that no one really knows. When it comes to view count on YouTube, it's comparable.Do you have to watch a specific proportion of the video in order for it to qualify as a view? Is there a time limit?We truly don't know.Facebook has updated its statistics to display consumers a total of “10 Second Views.” You'll note that although the video above had 557 10-second views, it received 1363 video views. So, which number is the most crucial?
Who cares if someone just watches 10 seconds of your 45-minute film!
According to a Wochit research, video views were on the decrease towards the end of 2017 after Facebook announced modifications to its news feed:
With views on the decrease, it's more essential than ever to grasp what Facebook is reporting to us and then figure out what to do with it.
This research is a little different from others in that I'll be collecting data from articles that weren't necessarily written with this test in mind.
In the end, this may be a good thing since the videos were uploaded as organically as any other website.
By the conclusion of this trial, I want to know whether people are really viewing our Facebook videos.
Hypothesis: The actual number of people that watch Facebook videos is less than half of what Facebook claims.
How Are We Going to Measure Facebook Video Viewership?
For this test, we'll look at the video statistics for the last 20 videos (a mix of Live and posted videos) on the following three pages:
Our company's Facebook page is Agorapulse.
Life of Geeks – David Foster, an old acquaintance of mine, manages this website. He and his co-hosts discuss technology, cuisine, life, video games, and movies, among other topics.
Luria Petrucci (previously Cali Lewis from GeekBeat.tv) and David Foster manage the Live Streaming Pros page. Since they are the Live Streaming Pros, they almost only upload Facebook Live videos. They provide live video classes and set up video studios for many of the social media experts you follow.
I was particularly interested in Geeks Life and Live Streaming Pros' Insights since they concentrate so much on videos, particularly Facebook Live.
I'll collect these three pieces of information for each of the 20 movies, then average them for each page and overall:
Views on Video
Percentage of users who have their sound turned on
I wanted to compare Unique Views to Video Views to exclude out anybody who has seen the video several times.Then I wanted to compare that figure to the number of people who actually turned on the sound.
After all, what difference does it make if the sound is turned off?This is especially true when doing a Facebook Live broadcast.
Viewership of Facebook Videos
Let's start with the average of each page for the three data points we're interested in:
324.95 views of the video
307.70 unique viewers
With the sound on, the percentage is 15.70%.
Life of a Geeks:
248.25 views of the video
226.80 unique viewers
With the sound on, the percentage is 27.75 percent.
Pros of Live Streaming:
1131.05 views of the video
1030.15 unique viewers
With the sound on, the percentage is 40.60 percent.
I also wanted to look at the statistics for live and uploaded videos (all of Live Streaming Pros' videos were live).
Videos Uploaded to Facebook:
203.58 views of the video
190.77 unique visitors
% with the sound turned on: 18.27 % (Geeks Life- 23.0 percent , Agorapulse- 13.46 percent )
Live Videos on Facebook:
670.87 views of the video
616.24 unique viewers
With the sound on, the percentage is 32.30 percent (Geeks Life- 36.43 percent , Agorapulse- 19.86 percent )
Here are the averages of all three pages and both video kinds combined to help you understand the numbers:
The average of all three pages is:
568.08 views of the video
521.55 unique visitors
% when sound is turned on: 28.02 %
Data about Facebook Video Viewership is being analyzed.
All of those figures are impressive, but what conclusions can we draw from them?
Although it wasn't included in my initial research, it's clear that almost twice as many individuals viewing Facebook Live broadcasts switched on the sound (32.30 percent versus 18.27 percent). That's understandable. (This also implies that just 32.30 percent of people viewing the Live video are really doing so.)
People may not turn on the sound for a posted video that looks on the surface to be a commercial video, while they may turn it on for a Live video to engage with the person broadcasting.
However, the purpose of this research was to determine whether the video views that Facebook provides to page owners are accurate and trustworthy.
On every video and website I looked at, the amount of video views seemed to be exaggerated.It seems that Facebook is tracking video views regardless of whether someone watches it more than once or even turns on the sound.
According to the statistics above, Facebook received 568.08 views from 521.55 unique visitors for the three pages investigated. So, although the average number of views is521.55, who cares if someone sees a movie several times?
Even that figure, in my opinion, is incorrect.
Only 28.02 percent of people who “viewed” the videos switched on the sound on average. This translates to just 146.14 persons.
That, in my opinion, is the more accurate video view count. If your video isn't simply a brief clip with text flashing on the screen, making sure the sound is turned on is essential.
It's possible that Facebook just thinks audio isn't always necessary, but picture viewing the news with the sound turned off. It would be worthless and incomprehensible. And those who don't hear you aren't inclined to purchase from you.
Final Thoughts on Facebook Video Views
My first hunch was that the actual number of people who saw a video on Facebook was less than half of what Facebook reported as video views.That is 100 percent correct, according to the data I gathered from these three pages.I've come to the conclusion that the actual number of watchers is 28.02 percent of users who turn on the sound.This is particularly true for Live videos, which need hearing to understand what is going on, with 32.30 percent of users turning on the sound for Live videos in our research.