TikTok is blowing up! And if you’re already a TikToker or considering becoming one, you’ve probably wondered how to grow a large audience. You’ve also likely asked yourself “when is the best time to post on TikTok?”
And you aren’t alone when it comes to finding answers to both conundrums. Truth is, finding the perfect time to post content on social media isn’t easy.
Sure, there are many stats and ideas out there for various platforms, but trends form and change almost daily. Also, just because you generate tons of likes and follows for a certain type of content at a certain time of the day, that doesn’t guarantee
that what you post next will trend.
So, how do you find the best times to post on TikTok? And how do you maximize on your content creation to draw a larger following? In this post, we’ll give you two important questions you should ask to find the best times to post on TikTok for your audience. Once you’ve answered these questions, you’ll need to find a way to grow your audience. To help, we’ll share tips you can use to create a magnetic TikTok account, one that helps you gain more followers. You can also see some of the results from over 100,000 posts we analyzed to find best engagement rates.
Tips for Best Times to Post on TikTok:
- Where is Your Audience Located?
- What Time is Your Audience Awake?
Social media has created a constant need for the consumption of content. Whether video, GIFs or links to articles, people love scrolling through their feeds to find something to pass the time. And while producing content should always be your goal (something we’ll also cover further below), you also need to know when to connect with your audience.
Here are two questions to ask yourself to find the best time to post content on TikTok:
1. Where is Your Audience Located?
TikTok, like all social media platforms, has a global al base of users. For example, in the 1 in 7 people in Thailand have downloaded the app. In India, there are over 20 million users, while China comes in at a gargantuan 150 million and over 14 million in the USA.
Why do these numbers matter?
Well, if you have a global audience, that automatically influences how much content you produce. It also has bearing on when you should be posting content. Time zones automatically dictate that much of your content will be viewed during the busiest hours within a certain geography.
How do you use this information to find the best time to post on TikTok?
First, establish where your followers are. TikTok now offers the chance to turn your normal user account into a Pro account. Pro accounts come with a set of new features, one of which includes analytics.
Analytics will indicate how many followers you have, what their gender split is, and the top territories your followers come from. If you haven’t switched to a Pro account yet, here’s how:
Open the app and visit your profile. Next, access your privacy and settings area by tapping on the three dots in the top right-hand of your mobile phone screen.
Follow the steps (this may include verifying your mobile number if you haven’t yet). Once your account has been switched over to a Pro account, you’ll be able to access your analytics.
While still in your privacy and settings area, tap Analytics in the Accounts section. Tap on the Followers tab and you’ll find details on your audience.
2. What Time is Your Audience Awake?
You’ve figured out where your audience is located. Now, it’s time to figure out when they are awake.
This part may seem a little tricker, but it’s really a simple matter of understanding time zones. For example, if you’re in Thailand and have tons of followers in India and Thailand, there is only around an hour and 30 minutes in time difference to consider. In fact, with a time difference that small, your posting schedule won’t be disrupted.
If, on the other hand, you have large audiences in North America and the UK, that’s different, You’ll have plan and schedule content around an eight hour time difference.
Regrettably, TikTok doesn’t come with any scheduling functionality. Also, there aren’t any social media management apps (yet) that allow you to link your TikTok account to post or schedule content.
You’ll have to build a content schedule to cover the biggest territories your fans come from.
It may not be pretty. It also will be hard to maintain if you have audiences in countries with large time differences, but it appears to be the only way to cover posting content for your audience (for now).
Having established when to post content for your audience, it’s time to share our tips on how to grow your following.